Magazine Profiles
The Women's Network
Good Housekeeping
Good Housekeeping magazine in - tandem with the Good Housekeeping Institute and the Good Housekeeping Seal - is the foremost symbol of consumer protection and quality assurance in America. Each issue delivers a unique mix of trusted information, inspirational and personal stories, and closely researched investigations and reports that sets it apart as a contemporary classic.
Circulation data
- Rate Base: 4,300,000
- Audience: 23,110,000
Audience Profile data
| GENERAL |
| Median Age |
53.3 |
| Median HHI |
$58,581 |
| EDUCATION |
| Attend College |
57% |
| EMPLOYMENT |
| Employed |
54% |
| Working Mothers |
23% |
| LIFESTYLE |
| Married |
53% |
| Children |
36% |
| Home Owners |
69% |
Redbook
Redbook's New Mothers balance family, work, marriage and personal time with passion, realism, and humor. In-depth health information, including beauty and fashion, celebrity insights, and stress management tips, complement our strongest editorial distinction: an emphasis on marriage and family. Our Simple Solutions approach to food, work, finance and home provides a balanced package for women who want just that: balance.
Circulation data
- Rate Base: 2,200,000
- Audience: 8,501,000
Audience Profile data
| GENERAL |
| Median Age |
48.4* |
| Median HHI |
$63,803 |
| EDUCATION |
| Attend College |
60% |
| EMPLOYMENT |
| Employed |
57% |
| Working Mothers |
30% |
| LIFESTYLE |
| Married |
60% |
| Children |
30% |
| Home Owners |
30% |
Woman's Day
Woman's Day covers all aspects of today's active women, including the latest in trends and new products; inspirational tips on career, money, and relationships; parenting resources and children's health; and home decorating. Monthly features include the award winning
"Your Health" and
" WD Checkup" columns.
Woman's Day's partnership with the American Heart Association provides readers with expert information on staying heart- healthy throughout the year.
Circulation data
- Rate Base: 3,800,000
- Audience: 21,342,000
Audience Profile data
| GENERAL |
| Median Age |
51.7 |
| Median HHI |
$59,484 |
| EDUCATION |
| Attend College |
57% |
| EMPLOYMENT |
| Employed |
55% |
| Working Mothers |
28% |
| LIFESTYLE |
| Married |
62% |
| Children |
39% |
| Home Owners |
75% |
Young Women
Seventeen
For over 60 years,
Seventeen has been a strong voice for young women ages 16-24. Over the past five decades,
Seventeen has helped shape teenage life in America.
Seventeen has represented an important rite of passage; helping to define, socialize and empower young women.
Seventeen has been a significant force for change by creating notions of beauty and style, proclaiming what's hot in music and movies and identifying social issues. The young readers of
Seventeen are trend setters, opinion makers, and behavioral influencers with tremendous consumer purchasing power.
Circulation data
- Rate Base: 2,000,000
- Audience: 12,137,000
Audience Profile data
| GENERAL |
| Median Age |
20.3 |
| Median HHI |
$57,938 |
| EMPLOYMENT |
| Employed |
6,378,000 |
| LIFESTYLE |
| Readers per copy |
6.2 |
| Female Readers |
11,072,000 |
|
| EDITORIAL TOP FIVE CATEGORIES |
| Fashion |
35% |
| Beauty |
24% |
| Self Help/Relationships |
11% |
| Health/Fitness |
10% |
| Entertainment/Culture |
9% |
|
Personal Finance Network
Kiplinger's Personal Finance
Kiplinger's Personal Finance is the standard bearer in personal finance journalism. For more than 57, years this magazine has staked its claim by providing investing, managing, and spending guidance with a consistent timely and authoritative editorial voice. The readership consists of affluent men and women who are actively involved in their own personal-finance decisions they recognize the value of and place trust in
Kiplinger's Personal Finance magazine.
Circulation data
- Rate Base: 800,000
- Audience: 2,453,000
Audience Profile data
| GENERAL |
| Median Age |
56.8 |
| Median HHI |
$100,430 |
| Median IEI |
$68,786 |
| Married |
72% |
| Own Home |
87% |
| EDUCATION |
| Graduated College |
62% |
| EMPLOYMENT |
| Professional/Managerial |
41% |
| READERSHIP |
| Male |
63% |
| Female |
37% |
| Average Read Time |
52 minutes* |
Men's Network Network
Popular Mechanics
Define curiosity and you'll understand the mindset of the
Popular Mechanics reader - the hunger to know, an inquisitive interest, the desire to investigate and learn. Intense curiosity is what drives him to explore, experiment and experience a wide range of interests.
Popular Mechanics inspires, instructs and influences the curious minds who read the magazine. Each issue engages readers with breakthroughs in the latest innovations in science and technology. It educates with informative how-to stories on automotive, the home and digital technology. An
PM motivates curious mind to act with product reviews and comparison tests of the newest equipment and products that readers need to satisfy their many interests and passions.
Circulation data
- Rate Base: 1,200,000
- Audience: 7,936,000
Audience Profile data
| GENERAL |
| Median Age |
46 |
| Median HHI |
$70,341 |
| EDUCATION |
| Attended/Graduated College |
61% |
| EMPLOYMENT |
| Sales/Service |
42% |
| Management/Engineering |
30% |
| LIFESTYLE |
| Married |
60% |
| Any Children |
43% |
| 2+ Working Adults in Household |
57% |
| Own Home |
73% |
