Network Demographic Profiles
The Women's Network
|
Good Housekeeping |
Redbook |
Woman's Day |
Combined Average |
| GENERAL |
| Median Age |
51.3 |
39.2* |
50.4 |
46.9 |
| Median HHI |
$60,079 |
$66,104 |
$55,310 |
$60,498 |
| EDUCATION |
| Attend College |
57% |
61% |
54% |
57% |
| EMPLOYMENT |
| Employed |
56% |
52% |
57% |
55% |
| Working Mothers |
23% |
30% |
24% |
26% |
| LIFESTYLE |
| Married |
62% |
62% |
62% |
62% |
| Children |
40% |
44% |
40% |
41% |
| Home Owners |
62% |
51% |
74% |
62% |
Source: MRI 2009
*Affinity Research/VISTA
Young Women
| Seventeen |
|
| General |
| Median Age |
20.4 |
| Median HHI |
$53,138 |
| Employment |
| Employed |
70% |
| Lifestyle |
| Readers per copy |
6.2 |
| Female Readers |
90% |
| Top 5 Edit Categories |
Seventeen |
| Fashion |
36% |
| Beauty/Grooming |
21% |
| Culture/Humanities |
7% |
| Health |
9% |
| Entertainment |
6% |
| Self Help/Relationships |
14% |
Source: MRI, TwelvePlus 2009
Personal Finance Network
*Individual Net Worth $1.5 Million
|
Kiplinger's |
SmartMoney |
Combined |
| Median Age |
52.6 |
40.8 |
52 |
| Average HHI |
$101,900 |
$150,065 |
$125,982 |
| Own a Home |
89% |
76% |
83% |
| Graduate College |
64% |
67% |
66% |
| Professional Managerial |
46% |
37% |
42% |
| Male |
62% |
58% |
60% |
| Female |
38% |
42% |
40% |
| Married |
75% |
60% |
68% |
| Action taken as a result of reading |
92% |
93% |
92.5% |
| Average read time |
50 minutes |
43 minutes |
47 minutes |
Source: MMR - MRI 2009
*Source:2009 Individual Magazine Reader Study
