Network Demographic Profiles

The Women's Network

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Good Housekeeping Redbook Woman's Day Combined Average
GENERAL
Median Age 53.3 48.4 51.7 51.1
Median HHI $58,581 $63,803 $59,484 $60,623
EDUCATION
Attend College 57% 60% 57% 58%
EMPLOYMENT
Employed 54% 57% 55% 55%
Working Mothers 23% 30% 28% 27%
LIFESTYLE
Married 53% 60% 62% 58%
Children 36% 30% 39% 35%
Home Owners 69% 30% 75% 58%



Young Women's Network

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Seventeen
General
Median Age 20.3
Median HHI $57,938
Employment
Employed 6,378,000
Lifestyle
Readers per copy 6.2
Female Readers 11,072,000

Top 5 Edit Categories Seventeen
Fashion 35%
Beauty 24%
Self Help/Relationships 11%
Health/Fitness 10%
Entertainment & Culture 9%


Personal Finance Network

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Kiplinger's
Median Age 56.8
Median HHI $100,430
Median IEI $168,786
Married 72%
Own a Home 87%
Graduate College 62%
Professional Managerial 41%
Male 63%
Female 37%
Average read time 52 minutes


Men's Network

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Popular Mechanics
Median Age 46
Median HHI $70,341
Attended/Graduated College 61%
Sales/Service Employment 42%
Management/Engineering Employment 30%
Married 60%
Any Children 43%
2+ Working Adults in Household 57%
Owns a Home 73%