Direct Response
AD•INK offers our advertisers innovative direct response vehicles and direct mail subscriber lists that promote interactivity with your customers and expanded creativity. Adding either a direct response card, or a 3M Post It® Note to your advertisement in the AD•INK Network will allow you to execute a direct mail campaign at a fraction of the normal cost. It also enables you to interact with key customers on a one-to-one basis.
AD•INK can also make direct mail subscriber lists available from the Women's Network on a 5 digit zip code basis, a minimum of 5,000 names required.
Business Reply Card Rates*
Two-Color over One-Color Cards
| Quantity | Printing/Tipping CPM |
| 50,000 | $130/M |
| 75,000 | $115/M |
| 100,000 | $110/M |
| 200,000+ | $105/M |
BRC Size: 3.5” H x 5.5” W.
Paper Stock: 75# High Bulk Stock
Color: 2-Color over 1-Color, no bleed
Design Specs: Refer to the BRC template available from your AD•INK representative
Insert Close Date: 4 weeks before space close.
3M Post It® Notes*
Adhering a customized 3M Post It® Note to your ad enhances the awareness of your print ad and provides you the ability to supply your customers with information "to-go". This direct response vehicle allows expanded creative flexibility and encourages customers to transfer your special Post It® information to a date book, calendar or bulletin board for easy reference.
3M Post It® Notes Rates*
One-Color Printing
| Quantity | Printing/Tipping CPM |
| 50,000 | $130/M |
| 75,000 | $115/M |
| 100,000 | $110/M |
| 200,000+ | $105/M |
3M Post It® Note Size: 3” H x 4” W.
3M Post It® Note Color: Yellow or White notes with up to a 4-C printing. There is an additional cost for alternate note colors and more than a 1-C printing.
Mechanical Close Date: 3M requires receipt of disc 20 working days before print ad space close.
Direct Mail Subscriber Lists*
AD•INK offers direct mail subscriber lists by 5-digit zip codes for Good Housekeeping, Redbook,
Woman's Day, Seventeen, Kiplinger's, and Smart Money. There is a minimum requirement of the purchase of 5,000 subscriber names.
Direct mail is an enhancement to your advertising schedule where full page ads provide image, impact, and positioning of your business, products and services. Direct mail asks for the order with a coupon offer to the subscriber.
This is a great one-two promotional punch to your overall marketing campaign.
Costs
- $95 per thousand names - Women's Network
$110 per thousand names - Personal Finance Network
(minimum of 5,000 subscriber names) - plus $5 per thousand sorting by 5 digit sectional center (for first use or specific list)
- plus $50 per order for list prep as an Excel file
Additional cost may be incurred if the client wants to have labels or other media prepared by the publisher.
Text Messaging Service*
We offer Text Messaging for 30-60 day promotions
*Note: Must run in conjunction with a print advertisement in the AD•INK Network. BRC and Post It Notes are not agency commissionable. Rate subject to change based on market conditions.