Digital Ad Specifications

Printable Version Printable version (pdf)
  1. Binding Method and Printing

    Perfect bound. Web off-set printing. Digital direct to plate.


  2. Size
    Size: Page Spread
    Bleed Size 8 1⁄2" x 11 1⁄8" as single pages
    Live Matter 7" x 9 1⁄2" each 7" x 9 1⁄2"
    Non-bleed Size 7" x 9 1⁄2" each 7" x 9 1⁄2"
    Trim Size Various Various

    IMPORTANT: Due to the multiple trim sizes that our inserts must accommodate, adherence to the live matter specifications is imperative. For a spread, please provide single pages with positioning proofs.
    Note: Your ad will be running in magazines with varying trim sizes. Live matter should be positioned vertically on an 11-1⁄8" page 1" from top bleed edge and 5/8" from bottom bleed edge. You must give us the full bleed size as specified above to ensure proper bleed for all magazines.

  3. Digital Ad Specifications
    • Preferred File Format: PDF-X1A
    • Acceptable File Formats: Quark XPress, In Design, Adobe Illustrator.
    • Provide all fonts, included images at 300dpi in CYMK, no spot colors included.
    • Acceptable Media: CD or Electronic Transmission.
    • Media Labeling Requirements: Advertiser, Market, Network(s), Issue Date, Agency Name, Phone Number, Vendor Contact, List of Contents.

  4. Desktop Instructions

    Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed 100% size. Avoid rotation and cropping of images in layout program. Include all fonts, images/scans, logos/art-work. Do not nest EPS files in other EPS files. All images/scans and Pantone color must be in CYMK mode. AD•INK reserves the right to charge for processing time in the event the file does not meet ad specification guidelines.


  5. Proof Types

    Every ad must have an accompanying proof generated from the submitted digital file.

    Acceptable contract proofs include:

    • Kodak Approval (preferred)
    • Imation Matchprint
    • Fuji Finalproof
    • Polaroid Polaproof

    Color Calibration: All proofs must be made according to SWOP standards. Proofs that do not meet SWOP criteria will be used for content and color break only. If we do not receive a contract proof we cannot verify that the ad will print as you expect.

    AD•INK does not accept responsibility for ad materials created or modified by AD•INK except those approved and signed by client prior to or the day of the deadline.


  6. Production Costs and Procedures

    • If you resend an ad because of a problem concerning specifications, you will be charged a $90 fee for reprocessing.
    • For additional prepress work you will be charged a $70 fee or be billed at prevailing rates.
    • If you want AD•INK to provide a contract proof, the ad file must arrive at our prepress at least one week before deadline. There is a $125 charge for this service.
    • Ad materials will be held for up to six (6) months and then may be destroyed unless otherwise specified.
    • If you request a copy of your ad file(s), it can be sent electronically or shipped by carrier. There will be service and shipping charges associated with this service.


  7. IMPORTANT: Digital Ad Submission Forms

    A digital ad submission form is required with all ads. Download it here.


    Ship ad materials to:
    GHP — Attn: Dept. AD•INK
    475 Heffernan Drive
    West Haven, CT 06516
    Tel: (203) 479-7500
    Fax: (203) 479-7575
    Email: production@ghpmedia.com
    (E-mail file no larger that 1MB)


  8. Uploading Your File
    To upload your files, download an Uploader Application for your platform.

    If you use the Uploader Application, please fax the Digital Ad Submission Form to GHP so they can find and recognize the ad. In addition, you must ship a file proof to GHP. Conventional film is not accepted.

    IMPORTANT: Files and images not meeting these requirements are subject to rejection or additional billing charges. AD•INK reserves the right to reject an ad because of inappropriate subject matter. All ads must adhere to all ASME (American Society of Magazine Editors) Guidelines.

    Direct questions to:
    AD•INK Corporate Offices
    1281 East Main Street
    Stamford, CT 06902
    Tel: 203-975-8100 ext. 105
    Fax: 203-975-8102
    Email: inquiries@adinknetwork.com
Uploader

The Uploader Application is used for sending files to Gist and Herlin Press.

To download this utility program, please select your platform, then follow the directions below:
  1. Uncompress the archive and place the resulting application (Mac) or install it (PC) in a convenient location on your computer.
  2. Simply drag your files onto the application where they will automatically be compressed and sent to our server. You should not have to zip or stuff your files. A high speed internet connection is recommended for large files but not required. Our server has a 31 character limit for filenames. Please take this into consideration when preparing your files. A simple solution is to put all of your files into one folder with a short name, e.g. "abc123456789."
  3. When the upload is complete, the application will provide a prompt indicating the upload has completed successfully. The files are now on our server!
  4. Our server will automatically send an email to our customer service department indicating that you have uploaded a file.