Young Women Overview Seventeen Young women are trend setters who influence the purchase of many products and services. From clothing, electronics, computers to beauty and entertainment, they are the decision makers for their friends and themselves ages 15-21. The Young Women's Network is aimed at readers who aspire to be young women in their 20's. When targeting broad categories of young women consumers, this magazine provides greater "coverage" -with reach and frequency of a local ad message- than any other local media option. This Network represents a growing audience of young women early in their shopping careers with money to spend. Now there is a way for companies and retailers to brand their products and services earlier to this very influential audience. This demographic audience will become even larger in the next 4-5 years, now even greater than the current 'baby boomer' generation of 40 million women. Young women control tremendous spending power from their parents. Together with the Women's Network of Good Housekeeping, Redbook and Woman's Day, an advertiser can reach both the young daughter and her mother - a great one-two punch for shopping malls, car dealers, jewelers, shoe and apparel retailers, colleges, spas and hair salons, plus all beauty and health care products. This network is available on a local market-by-market basis, at the most cost-effective prices- competitive with local print or broadcast medium. APPLICATIONS Women's Apparel; Shoes, Shopping malls, Beauty; Cosmetics, Hair Salons & Beauty Spas, Pre-owned Cars, Electronics, Local Cell Phone Budgets, Watches, Entertainment Venues, Colleges, Educational Training & SAT classes, and Sports.

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